SYNTHESIS FESTIVAL
International Festival of Ethnic Music
Project Objective's
The festival is an international event that unites artists and musicians from three countries - Belarus, Ukraine and Russia, who combine ethnic sound with modern musical trends. The concept of the festival is based on the idea of combining different cultures, eras and styles into a single whole, creating a unique synthesis of musical forms and expressions. Hence the name was born, only in the Belarusian language "SYNTHESIS".
The purpose of the festival is to actualize folklore and ethnic music, expand cultural exchange between participants and viewers, as well as preserve and promote the cultural values of the region. The festival promotes the rapprochement of musicians of different nationalities and allows them to express their individuality and creativity in the framework of joint projects.
The festival "SYNTHESIS" in the swamps of Yelnya is a fusion of musical traditions and natural beauty. It focuses on ethnic music, cultural exchange and preservation of cultural values. The marshes of Yelnya, with their mystical atmosphere and unique eco-system, create an ideal space for such a festival, allowing viewers and artists to plunge into the world of synthesis of different cultures and epochs. The festival becomes not only a musical event, but also a platform for preserving and popularizing ethnic music and natural heritage.
Preservation and popularization of ethnic musical culture
In the context of globalization and modern trends, there is a risk of loss and oblivion of traditional ethnic music. The project aims to preserve and promote this culture by allowing artists to perform and showcase their unique musical talents internationally.
Combining tradition and modernity
The festival aims to demonstrate that traditional ethnic music can be relevant and modern. The aim of the project is to create a platform for interaction and mutual inspiration of artists who are able to combine ethnic music with modern sound technologies and styles.
The possibility of cultural exchange
The festival provides a unique opportunity from different countries to meet, exchange experiences and learn from each other. The project promotes cultural exchange and participation, strengthening ties between peoples and enriching the musical heritage of each country.
brand identity
The identity of the festival is closely connected with the nature of the Yelnya marshes. Natural colors, thematic images and graphic style of the festival reflect elements of the marsh flora and fauna. This helps to create an association with the mystical and natural environment of the festival.
FESTIVAL MAP
The festival map was created based on geological maps, where the lines forming a pattern show the elevation levels. In addition, the Yelnya swamp, the oldest and one of the most mysterious swamps in Europe, was chosen as the venue of the festival. The lines in the background of the map, similar to waves, indicate the level of elevation in this area. Such designations are used in geological maps that serve for better orientation and exploration of the terrain.
Large circles on the map are the points and places of the festival. Circles with toxic fill - festival locations: stages, recreation and camping areas. Black dots are objects used for need or social assistance: shops, toilets, healthcare structures. There are symbols under the map. Color and number are all you need for orientation. Coordinates are placed on the edges of the map, for a more convenient search.
URBAN POSTER'S & BANNER'S
Advertising boards and posters in the environment play an important role in attracting attention, creating awareness, increasing brand awareness, increasing sales and conversion, strengthening image and positioning in the market. They are an effective marketing tool that helps companies and brands achieve their goals and attract the target audience. Good advertising not only sells, but also serves as an urban addition, in the form of decorations.
souvenir Stuff
Souvenirs at the festival can serve as an additional element in creating an attractive atmosphere. Visitors have the opportunity to choose souvenirs that match their style, tastes and preferences. Unique and original souvenirs created especially for the festival can help enhance the impression and memorization of the event, making it special and unforgettable. Workwear for volunteers at festivals plays an important role in ensuring organization, safety and professionalism in the work of the volunteer team. It helps to identify volunteers, create a unified visual representation of the team, ensure their safety and convenience, and promote the brand or festival. To attend the event, you need to purchase a ticket. After admission to the festival territory, visitors are given a bracelet with which they can attend public events. 3 types of bracelets are created for the convenience of security services and volunteer staff.
festival website
The site provides a convenient and affordable way to buy tickets online, choose a seat, pay for and receive tickets. Also, the site may provide for the possibility of buying branded souvenirs through an online store. The website contains information about the event, including the schedule of performances, the list of participants, the venue, the rules of attendance, the driving directions and much more. This helps visitors gather all the necessary information about the festival in one place.
The "SYNTHESIS" Festival has significant value as a cultural event. Firstly, it contributes to the preservation and promotion of ethnic music and folklore by providing a platform for the performance of traditional compositions and songs. Secondly, the festival promotes cultural exchange, rapprochement and mutual understanding between different peoples, stimulating respect and interest in the diversity of cultural heritage. Thirdly, "SYNTHESIS" is a positive community of musicians and viewers united by a common love for music and a desire for creative development.
SYNTHESIS FESTIVAL
International Festival of Ethnic Music
ⓒ Isaak Nasa BY 2023
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